Sunday, August 16, 2009

Monterey Aquarium: Save the Seahorses

So this post is about 1/3 Marketing, 1/3 Non Profit and 1/3 the cool thing I did this weekend. Yesterday my friend Ellen and I went to the Monterey Aquarium to celebrate her birthday. It was a gorgeous day and we were going primarily to see the Seahorses and Seadragons exhibit at the aquarium. It was a case of repeated viewing of tv promotions for the exhibit driving our desire to see them. So yes, TV marketing does work -even on Marketers who recognize what is being done and should know better than to succumb. But a big part of marketing is informing people of what is available and appealing to them. So some personal responsibility must be taken.

Now I've always loved seahorses - I had a dried one when I was a kid I'm now horrified to admit. It was a post vacation gift from my grandparents who saw it on one of their many trips to Florida and brought it back as a souvenir. Those dried seahorses. which are sold in all sorts of beach gift shops, are literally driving these beautiful creatures to extinction. Millions of seahorses are harvested every year for these gifts. So please join the boycott and help save the seahorses from extinction.

If you want to show your kids a seahorse go to the Monterey Aquarium where they can see them alive and hanging out with their friends. You will also get the chance to see Seadragons. They are amazing - that is not seaweed in the pictures - it is a real seadragon that looks like seaweed - very gorgeous.

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