Monday, May 11, 2009

Editing Videos

So, it's been over a week since the end of Women of Vision and the number one email question I get is - where is Padmasree Warrior's keynote video. We were able to post the three videos I created for the event the next day -but the reason we could was that they already existed in finished format.

So once I finished up the general clean up after WOV and pushed a few projects that had been sorely neglected forward, I set about doing video editing. Our great Video firm, Total Media Group, and our producer Megan initially had to take the raw video tape and convert it into a format that I could watch on my computer. Then they sent me the DVD which is 1 hour and 45 minutes in length.

First I had to determine what footage we wanted and how we would use it. For our MC it's good to have footage of just her speaking to use for reference as we write scripts next year and of course to provide to her so she can see how she did. Then each of the speeches need to be edited so they have a clean start and finish. And of course you also need to pull clips - brief bits of speeches that will have impact and resonate if included in a presentation or used as an example.

Now, you may not know this but Youtube can only handle uploads that are 10 minutes and 59 seconds long - so nothing you upload can be longer than that (to be safe I try and stick to 10 minutes 45 seconds max). This was good for most of the speakers but several speeches ran over that time - so once I've made the larger cuts - I always make sure we get cuts that include an entire speech in case someone wants to see it - then I have to go in and find what makes sense in a part 1, part 2, part 3 scenario. When does the speaker pause long enough or when have they completed a full thought or point. You don't want to cut someone in the 4th of 5 items they're listing if you can help it.

And finding clips means listening to many of the speeches over and over to see what stands out as impactful. What got a laugh, applause, etc. What makes sense and doesn't run too long.

I'm pleased to say I finished making all my editing choices this afternoon. The lists have gone back to Total Media Group who need to book a room and an editor and make all the edits, and create the videos. Then we'll load them all on youtube.

We also issued our post event release today - filled with highlights of Women of Vision - you can check it out on the ABI website -

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