The week after a major event is, for marketing, all about clean up and followup. I spent all day Wednesday working my way through the raw video footage of the event - noting cuts and edits so that we can post clips and the speeches on Youtube. I still have about 3 more hours to go where I look for inspiring clips that we can use for presentations, etc. I also wrote a followup press release that will go out on Monday. And of course we were tracking the media coverage post event. For a fabulous summary check out www.valleyzen.com for their article and photos from the event. If you go down to the bottom you can see the photo of me with the winners at the event.
We also got to do the nitty gritty clean up - unloading the cars, integrating the collateral back into our piles, and of course starting to through out all the drafts of everything. And we did our debrief meetings - identifying what we can improve next year.
All in all a busy week. Things will stabilize a bit more next week then it's off to the Media Relations Conference in NY for a few days.
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