Tuesday, July 28, 2009

Movie Review: Bruno

Ok, I'll admit it. I'm a fan of Sacha Baron Cohen's films. I liked Borat quite a bit -the scene at the rodeo brought back a lot of memories of my time in Dallas where I was a regular attendee at the Mesquite Rodeo. And I love seeing how Americans deal with his outrageous behavior - some as I would like them to and some not so much.

Bruno is a more extreme movie than Borat since it deals with a flamboyant gay character, Bruno, who comes from Austria to be a celebrity in the United States. I will point out - he comes to become a celebrity, not an actor. The movie ranges from the disgusting to the hysterical. My favorite parts are when he adopts a child in Africa, when he joins the military and when he becomes involved with a gay deprogrammer. As Mike said - I didn't know there were level 1 and level 2 deprogrammers - I wonder what the difference is?

Some parts of the movie obviously don't work - there are some things you just don't need to see- I'll leave it at that. But parts were amazing - and set a few stereotypes on their head. A segment where Bruno goes hunting with some "good old boys" could have been very ugly - instead the 4 hunters merely tolerate his bizarre behavior.

As a marketer my favorite scene was the focus group for Bruno's potential interview show. I've sat behind that glass wall and watched people turn six months of work to nothing but for me the focus group was hilarious. And Bruno did what every marketer dreams of doing - getting out of the glass booth to go explain to the focus group exactly why they are wrong.

So, my suggestion is rent Bruno, make sure the kids cannot possibly enter the room, and prepare to laugh and cringe. More reviews tomorrow - July was a very busy month movie wise.

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