Monday, April 20, 2009

The 10 Day Event Countdown

When doing a program the final 10 days are probably the absolute craziest. That's when your plan either comes together or falls apart. We're in the 10 day countdown to Women of Vision and as Hannibal used to say on the A-Team - I love it when a plan comes together. I can't talk to the other parts of the plan but the Marketing plan has come together beautifully.
  • The ads are done, the print program is finalized, the proof copy has been slightly tweaked (one ad looked a little dark in the print run), and the printer has 10 full days to get the printing done - piece of cake for 680 24 page programs. This is weeks of work by multiple companies and it is finished.
  • The videos are in final review. The winner videos look terrific, the soundtrack sounds good and we will make that deadline.
  • The PR firm has kicked in and are doing the outreach - inviting local and national print, radio, tv news and online media to the event. We already have two media people coming so the hope is more will come.
  • All the signs are with the designer except for our one last minute item - the seating chart. Signage is usually done last since it is quick to produce and so forgiving when you need to make last minute changes. We actually had all the sign content to the printer on Friday.

So does this mean I get to relax this week? Sadly no, still to be done - the post event press release, finishing the event script and doing the run through, prepping the photographer who'll be doing the shots at the event. But I can say we're in better shape than last year.

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