Wednesday, April 22, 2009

The Marketing of Earth Day

What a great job has been done this year by the media companies for Earth Day. What used to be an event that only the staunchest environmentalists and school children paid attention to is now a global event. Every TV show that can has had an Earth Day Theme. Oprah herself devoted an entire episode to Earth Day, the giant garbage swirl the size of Texas is an image that will stick with me for a long time.

Earth the movie opened today - a must see. We're going to see it this weekend - hopefully. Anything that reminds us that we are not the center of the world, and that increases our appreciation of nature, is a good thing.

And HP had signs up the last two weeks outlining activities at all of its locations for the employees.

For myself, I spent today at home - not using gas, taking a walk to the library, looking carefully on what can be recyled, donated and re-used rather than tossed into the garbage and ending up in a landfill.

So, what did you do for earth day?

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